How to take advantage of Segmentation to deliver relevant content
Use segmentation based on Art Department
Artcurial is a leading French auction house, with international recognition. Each auction is a major event for collectors and the public. Each auction is dedicated to a specific theme: from fine art to decorative art, collectors’ cars, jewellery, important clocks and watches, fine wines and spirits.
A few weeks before events, Artcurial provides access to the official catalogue of the auction. Thanks to a simple an efficient segmentation, organised per department, 20 different auctions are announced and broadcasted to collectors and stakeholders, through email signatures.
With Sigilium, Artcurial’s coworkers are sure to broadcast a relevant and up to date catalogue to their contacts. The platform also helps communication teams define teams and plan the duration of the announcements. A key usecase, made very simple and intuitive
Segment co-workers per office / country
AB tasty organizes many events each year, in various countries. To plan and dispatch the right content and invitations in email signatures of the teams, AB tasty uses segmentation per office.
Each office admin can create and deploy banners to announce webinars, highlight breakfast events, or other big events.
The Global admin can measure the click rate or take control and deploy announcements for a segment or the whole company
Help local admins manage email signatures within their scope
D-edge combines the expertise of two companies: Fastbooking and Availpro. The new brand has teams in various countries in Europe, Asia, and the Middle East, so a segmentation per country makes sense in this case. But the real key for teams to be efficient with email signature campaigns, consists in using multi-level administration.
Each local admin can create and deploy announcements within their scope (country, geographical zone).
The Headquarter’s team have an overview of all announcements and analytics : click rate and traffic. They can also create and assign campaigns to countries, deploy global communications and manage the scope and access of other admins.
Benefit from a 15 days trial and transform email signatures into a powerful and centralized channel!
